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Explain The Role of Personal Selling in Marketing.

Sweetwater provides musical technology and instruments to their customers. They are a profitable business that meets the unique and individualized needs of their customer base through personal selling. This short paper will examine the role of personal selling as a component of integrated marketing communications strategy.

 

Why are some industries more reliant upon personal selling than others?

Analyze the continued use of personal selling in a selection of industries of your choice and suggest reasons for differences in the way in which it is use