Give a brief background of the theory. Who coined the theory? In what year what it coined? 2. What are some of the strengths of the theory? 3. What are some of the weaknesses of theory? 4. Use at least three situations where you can apply the theory and explain how the theory works. 5. What are some of your suggestions for future research for the theory? 6. Is this theory helping in understanding mass communication? Explain! 7. What is your overall evaluation of the theory?
