Due to the challenging business conditions currently prevailing in the UK and globally, you have been approached by this Brand to undertake an environmental analysis of its business environment in the UK and present this to their Directors. Your report should include: Importance of Marketing and the marketing orientation for the brand PESTLE Analysis of the Brand (for their UK operation) SWOT Analysis of the Brand (for their UK operation) Recommendations for the Brand (for their UK operation- based on your environmental analysis) Choose one of the following brand: Burberry Jo Malone Reebok Halfords Hotter
