What opportunity did Drew Houston identify in the market?
a. What problem did Houston address and what specifically did he create that was different?
2. What are the key elements of the Dropbox business model?
3. Was Dropbox profitable as of 2010? What do you think about its potential going forward?
4. Look at Exhibit 2 and the theory that Houston had about how he would build the company. How did he test his hypotheses about what would work?
5. How did they first recruit users?
6. Why do you think Google did not go after this market at the time that Dropbox did?
7. How did Dropbox use Amazon Web Services in testing the way the company would operate?
