Use comparative financial ratio data to indicate how well your company is or is not doing financially when compared to it’s closest competitors.How do key resources and capability support competitive advantage?

-Provide an overall perspective of your company’s financial health.
-Use comparative financial ratio data to indicate how well your company is or is not doing financially when compared to it’s closest competitors.
-Focus on key financial strengths and/or weaknesses.
-Compared to competitors/strategic group.
-Identify company’s key resources and capabilities
-VRIN tests for resource competitive power
-How do key resources and capability support competitive advantage?