What is a marketing information system, and how is it used to create customer insights? 2.Explain how marketing intelligence differs from marketing research. 3.What is ethnographic research and how is it conducted online? 4.How are marketers using customer relationship management (CRM) to reveal customer insights from the vast amounts of data gathered? 5.What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually combined with other approaches? 6.What are the similarities and differences when conducting research in another country versus the domestic market?
