Based upon your research and using Porter’s Five Forces, evaluate the competitive strengths and weaknesses of the Ocala/Marion County area. 2. Strategic Positioning Analysis – Based upon your research, detail your strategy for Ocala/Marion county’s Unique Selling Points (of most value to its current and future viability). What strategies would you recommend to the leaders of the area in order to gain or maintain a sustainable competitive advantage in attracting economic growth, business and industry? 3. Executive Summary – Write a one page Executive Summary of your Strategic Positioning Analysis. (1 page) Compare to at least 2 other surrounding counties (must be close and relevant) Also compare in 4 to 5 areas 1. Demographics 2. Infrastructure 3. Quality of life 4. Education Opportunity 5. Recreation/ Entertainment Use SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats ) Porter’s Five Forces – 1. Competition in the industry; 2. Potential of new entrants into the industry; 3. Power of suppliers; 4. Power of customers; 5. Threat of substitute products. Would like to integrate the following business industries 1. Hospitality 2.Agriculture 3.Health Care (can not be the main focus )
