Explain how the main principles of the social marketing theory can be used to change behavior associated with measles.

Describe the intrapersonal and interpersonal factors which contribute to an individual contracting measles.
Identify health behaviors an individual can adopt/minimize to reduce their chance of contracting measles.
Explain how the main principles of the social marketing theory can be used to change behavior associated with measles.
Examine the benefits and consequences of informing and influencing policymakers through health-related advocacy