How do the concepts of product, placement, price, and promotion relate to healthcare? b. Describe two examples of healthcare marketing. Include: i. What features of the example are distinctive about them? ii. Describe the concepts of the 4Ps (product, price, place, promotion) shown in each example. c. What ethical principles apply to direct to consumer pharmaceutical marketing? d. Does direct to consumer marketing empower consumers or enrich manufacturers? e. Assume you are in a position to recommend to the FDA whether DTC marketing should be allowed, modified, or discontinued. What will you say?
